Frequently Asked Questions
About Truck Side Advertising

What are the hours that you operate?
Our vehicles operate Monday through Friday from 7am to 7pm, plus travel time to and from our routes. We also offer exclusives on the weekend.

How frequently do the billboards on the truck switch?
The Truck Side Advertising is switched every 8 seconds, just long enough to leave an impression, and short enough to allow viewers to want to see what the next ad will be.

What makes this form of advertising so eye-catching?
The motion of the scrolling ads, trigger the device in the human brain known as the reticular activator. This part of the brain is responsible for picking up anything in our environment that is different or unusual and bringing our attention to it. The scrolling of the ads grabs your attention and locks your focus.

What is the difference between a zone and a route?
-A Zone consists of a several-mile-wide area in the small radius of peoples' homes, in which they travel daily.

-A Route is the exact street-by-street path traveled by our truck from the beginning to the end of a trip.

Why are the specific routes chosen?
Studies show that most people primarily drive within a small radius of their homes. Because of that, an advertiser's message will be seen by people who live throughout a several-mile-wide area. The routes are constructed to consist of heavily traveled roadways, with multiple congested intersections as well as cultural magnets and downtown areas.

How are your drivers trained to drive so that advertiser's messages will be seen?
Our drivers are taught, most importantly to drive slowly and courteously. They are trained to stop at as many intersections as they can, where visibility is the greatest. When possible, our drivers stop at yellow lights to secure the best possible location at an intersection.

How do I get started advertising?
You can contact us through our website, here or by phone at (504) 322-4567.

What contracts are available?
We offer contracts in lengths of 13 weeks, 26 weeks, and 52 weeks. We understand that for an advertisement to be effective, it must be repetitive.